Daena brings together two sides of modern business that too often work separately. With years of experience across marketing and engineering, we built Daena to give growing businesses one team that can think creatively, build technically, and get things done.
One of us spent years inside marketing teams, building campaigns, managing channels, navigating marketing technology, and figuring out how to do more with limited time and resources.
The other spent years in software engineering, including at Microsoft, building technology and solving complex technical problems.
Different careers kept pointing to the same problem.
So we brought the two together.
“Great marketing needs good technology, and great technology needs to understand the people using it.”
“Daena was built to give businesses one place for marketing, creative, and technology—without having to build a huge team of their own.”
Co-Founder & Head of Marketing
Sima brings years of in-house digital marketing experience across strategy, paid media, SEO, content, email, automation, analytics, and marketing technology. Having worked inside marketing teams, she understands both the big ideas and the everyday reality of getting them done.
Marketing Strategy · Paid Media · SEO · Content · CRM & Automation · Analytics
Co-Founder & Head of Technology
Sadeq brings years of software engineering and technology experience, including at Microsoft. From web and application development to architecture, integrations, and complex technical solutions, he turns ideas into technology built to work and scale.
Software Engineering · Web & App Development · Architecture · Integrations · APIs · Technical Strategy
Together, we bridge the gap between the people creating the marketing and the technology making it possible.
We bring marketing and engineering together from the start, so ideas, execution, and technology work as one.
Marketing and technology decisions happen together, not after the fact.
From campaign idea to website, tracking, CRM, and automation, the pieces are designed to work together.
As your needs change, you have one team that already understands the bigger picture.
Tell us what you're building, what you're trying to improve, or what's been sitting on the marketing to-do list for way too long. We'll take it from there.
Full-Stack Marketing & Technology